If you want to have high-performing sales leaders in 2019 you need to be thinking about these 5 things. I’m just going give you a high level of these 5 areas and encourage you to inspect what your sales leaders are focusing on and how they are solving for the following:
1. Sales Enablement
Sales enablement is the process of providing the sales organization with the information, content, and tools that help sales people sell more effectively. Sales enablement delivers a compelling benefit – it allows a large number of sales people to achieve quota in a scalable, predictable, and repeatable fashion.
2. Guided Customer Journeys
A customer’s journey is all the interactions a consumer has with your brand. This is about continuously looking for ways to integrate, optimize, and automate guided steps for your new customers before, during, and after the sale. Guided journeys improve customer experience, drive engagement, advocacy, and lifetime value.
3. QA Automation
Quality Assurance Automation is the application of technology to monitor system and process behavior to uphold the quality of your sales team. By integrating automated technology into the compliance process, you can effectively eliminate risk, easily monitor and manage workflows, exposing potential issues so they can be addressed before they become a serious problem.
4. Sales Intelligence
Sales Intelligence offers a way for you to examine data to understand trends and derive insights. In a workflow, whether it’s customer onboarding, talent onboarding, change management, etc. each action that is taken represents an event you can track. By rolling up these insights you can make faster and smarter decisions about how to alter your approach to create more value leading to reductions in costs, increased revenue, and a competitive edge in the market.
5. Business Agility
Business Agility is the ability to respond quickly and effectively to opportunities and threats in the market. This agility, is enabled through unified systems and an aligned team. With the future as unpredictable as it is, the demand for technological iteration and innovation, have created greater urgency for API driven, low-code, easy to administer systems. Business Agility allows you to quickly iterate, test, and advance value creating initiatives without IT and budgetary roadblocks.
These 5 focus areas represent a lifecycle in themselves. First you equip your team, create great experiences for your customers, ensure quality, identify what’s working and what’s not, and quickly make enhancements. Then you go back to Sales Enablement, do it again, and again, and again.
All of these create efficiencies and compliance in your sales process as well. These are what sales leaders need to be focused on in 2019 and beyond.
If this sounds like a lot, it may feel overwhelming, it doesn’t have to be.
At Emerios this is how we help. We’ve built a sales operations platform that makes it easy to manage all these things in one place. We make the customer onboarding process efficient and compliant, so you can achieve sustainable, scalable growth and outpace your competition.
Schedule a demo of Emerios Sales Operations and SmartTPV today.